What skills do I need to have to become a marketing automation specialist?

Marketing automation is the practice of using software to automate a variety of repetitive marketing activities, and has gained a lot of prominence with the increasing importance of Omnichannel Marketing in India. Businesses make use of automation in omnichannel marketing to lead, make sales, and nurture customer relationships. With the large scale adoption of marketing automation software, the demand for top Marketing Automation Consultants or specialists has also gone up. These professionals basically work with designers, managers, copywriters, and other marketing professionals to spearhead certain aspects of marketing through a marketing automation platform.

To become a successful marketing automation specialist, you would need certain skills, such as:

• Business acumen: To execute a successful marketing campaign, a thorough understanding of the business, competitors, and industry is immensely important. Hence, marketing automation specialists must be aware of key business goals and their corresponding marketing objectives. They must know the target audience, how a prospect navigates through the funnel, how varied marketing channels work at every stage of the funnel for the purpose of delivering an exceptional customer experience. This allows marketing automation specialists to devise email marketing campaigns, nurturing activities, lead generation, and more.
• Tech Savvy: It is vital to have expertise in a particular marketing automation platform to improve your chances of bagging the perfect opportunity. The majority of companies prefer hiring candidates with experience in the marketing automation or Cloud communication platform they are using.
• Project management and collaboration skills: Marketing campaigns are not a solo project. A marketing automation specialist will often have many things on their plate coming from distinctive members of the marketing team. Having good project management and collaboration skills shall allow to competently manage multiple tasks and projects while abiding by deadlines.

The skills underlined above can be quite useful in making a career as a marketing automation specialist.