A large number of businesses today make use of cutting-edge Cloud communication platform that facilitates Omni-channel marketing. This marketing approach is carefully curated to nurture leads and to provide a seamless shopping experience for the customer. Omni-channel marketing is based on customer interaction and behavior, rather than a universal brand experience. This basically means that the behavior of the customer dictates the brand content they see. Hence, not every customer has an identical experience. Omni-channel marketing makes use of a robust Communication platform that provides customers with several ways to engage with a brand, and each touch point across the process creates a unified experience for the prospects.
How does it work?
Step 1: For example, a customer checks out a product on the brand website and adds it to their cart. However, they do not immediately purchase the item.
Step 2: Prior to leaving the website, they are prompted with a pop-up on the chatbox that provides a discount on their order if they provide their email. The customer may sign up and use the discount immediately, save the coupon for later or ignore it altogether. No matter what decision they make, with Omnichannel Marketing they shall have a custom experience moving forward.
Step 3: If the product remains in the customer’s cart and they do not make the purchase, messages about the abandoned cart can be sent through SMS or WhatsApp, along with discount incentives.
Step 4: The priming process of the prospect should be continued. Emphasis on the benefits and features of the product, and the brand itself, must be put by strategically sharing informational content through emails that will logically validate their interest in purchasing. Prospects are often drawn through emotion and closed with logic.
Step 5: As the customer ultimately makes their purchase, the brand would get the chance to acquire feedback, reviews, and even referrals through messenger, text, or email.
Comments
Post a Comment