Modern customers use a number of communication platforms on a daily basis. Hence, if you want to tap into a wider consumer base, it is imperative that you connect with them through multiple platforms. This is where Multi channel communication or marketing comes in. According to studies, a customer today makes a purchase decision after viewing products six to eight times on multiple platforms. Touchpoints across several channels and platforms help in boosting brand awareness, which eventually can increase the conversation rate.
Today people tend to use several devices to access varied platforms. Hence, marketers need a systematic approach to target potential customers wherever they are spending most of their time. If a person sees a brand several times on multiple platforms, they are highly likely to make a purchase from the company as they feel that they know that brand. Due to this factor, the popularity of both multichannel and Omnichannel Marketing in India has increased significantly in recent years. No matter whether a customer prefers to mostly communicate through emails, spends a lot of time on WhatsApp, or likes to explore the web, if a brand makes its presence felt on all such channels, they will have high odds of getting the attention of the customers at one place or the other.
Moreover, through a Multi Channel Communication Software, brands would be able to fetch more data on how a customer behaves on diverse platforms. This would aid marketers to tailor their marketing strategy accordingly for future campaigns, so that it fetches better results.
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