Targeted content provides you with the opportunity to reach
the audiences with custom experience that has been customized to their
interest. For instance, if you visit an ecommerce website that you frequently
shop at, you might notice an option to "Order it again." Such a
shopping experience, which makes re-ordering a swift and hassle-free process,
is an example of smart targeting that is made possible with robust Marketing
Automation Software.
Smart targeting predicts the interests of the target audience
with the help historical, behavioral, and real-time data, as well as AI. These
insights are then used to provide relevant content to the customers. By making
use of smart targeting, you can make sure that your audience is able to enjoy a
personalized experience online and aid you to grow your reach as well.
Top Marketing
Automation Platform Company of the country can help you to discover and
organize valuable customer segments for smarter targeting. With this feature,
you will be able to help the right audience engage with the right offer at the
right instance. As per recent research,
around 74% of customers get frustrated with content that is not relevant to
their interest. On the other hand, 48% of customers spend more in response to
personalization. Businesses across varied industries report more than 60% %
increased conversion rates from personalization efforts. Personalization has
emerged as one of the most effective ways to get more leads for your business,
and smart targeting is the key to personalization.
By having an automated process in place for your marketing
efforts, you can have personalized offers send to your customers through
channels like email, text and WhatsApp, on the basis of their purchase history
and their preferences. Details of tools that allow you to Automate
Customer Engagement and personalization can be easily found online.
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