Marketing automation involves the use of an omnichannel software platform for the purpose of creating, consolidating, and automating a host of marketing initiatives. Such platforms allow marketers to efficiently mechanize and streamline repetitive processes to increase key performance indicators, drive more leads, enable greater personalization and boost conversion rates. Companies can use any of the Best Marketing Automation Software in 2021 in order to provide a better experience to their customers and keep them engaged. These software and platforms allow companies to provide more effective recommendations and robust messaging to their audiences across a variety of channels
Creating more
effective campaigns
Among other things, Omnichannel Marketing Automation Tools usually allows companies to send behavioral triggered emails. These customized campaigns get sent to the customers automatically as they engage in a certain activity, such as browsing particular products, abandoning items in their cart, signing up for the emails of a brand, and so on. While marketing automation is certainly most common in the case of email campaigns, almost any type of digital marketing tactic used today can be automated to a certain extent.
In the current landscape, most successful campaigns are heavily dependent on highly targeted marketing. This essentially boils down to the system of delivering the right message to the right person at the right time. Prior to the use of marketing automation, there was a good amount of guesswork involved in the process as marketers were forced to use a trial-and-error method for their campaigns. Such a system led to random marketing acts whose effectiveness could not be properly measured. By using Marketing Automation Tools for Business, companies can actually create customized and lead nurturing campaigns. This allows them to stay top-of-mind with their consumers, while guiding them along the customer journey with the help of highly personalized messaging.
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