How to Automate Seasonal and Holiday Campaigns for Your E-Commerce Store Using Omnichannel Marketing

Introduction

An omnichannel marketing strategy is a brand's approach to creating a consistent customer experience across all channels, from digital to physical. The goal is to make the customer's journey as smooth as possible, from discovery to purchase. Omnichannel marketing differs from multichannel marketing, which uses different channels independently. Omnichannel marketing focuses on creating a smooth experience for the customer, while multichannel marketing focuses on the business's needs.

Festive season with omnichannel communication

With the festive season fast approaching, brands and businesses everywhere plan to roll out a range of offers and discounts for their clientele. While most physical stores often have reduced capacity, customers prefer to shop online through eCommerce websites, social media platforms, and omnichannel communication platforms. Studies concluded that 90% of customers preferred text messages over direct phone calls. Businesses that reached out to customers through text messages saw an 89% increase in their consumer base.

During the festive season, a diversified marketing approach is essential. For instance, you can organize special week-long holiday sales at select retail outlets for occasions like Navratri, Dussehra, Diwali, and Christmas. Inform potential attendees about the nearest location via SMS and WhatsApp.  

Omnichannel marketing automation in retail

Suppose you are looking for a single tool that can automatically keep track of your customer data, pick out the best results and insights from them, and think of better ways to boost your sales and streamline your workflow. In that case, it is time you invested in retail omnichannel marketing automation. The best marketing automation software can help optimize your communication by reducing time-consuming, challenging tasks and freeing up more time for your team and resources so that you can focus on more important tasks like company growth and productivity. 

The best marketing automation tools for your business can help you alleviate some of the stress and understand why your customers did not complete their purchases.